Every effective leader has a stump speech – a personal strategy statement that inspires and mobilises people to concerted action. It is more than the 3 Vs – verbals, vocals, & visuals. You can gain your power from the authenticity of what you say, the story it tells, and the invitation.
The Stump Speech’s history lies in the consistent public message of politicians and in the popular comedy of the minstrel shows. Now it can be the catalyst that, with each repetition, reinforces the sincerity and commitment of your message. And so leads people to become collaborators.
The Stump Speech provides a framework for responding in a variety of contexts e.g. job interview presentation, impromptu speaking. Elements of the framework can be used in informal situations such as a business dinner or networking opportunity.